Contents
On-Premise Still Weak as Spending Shifts
When restrictions on public gatherings came into place five months ago, closing down restaurants, tasting rooms and event spaces, many observers noted that it takes six to eight weeks to give the new ways of interacting the force of habit. Two months later, the lockdowns began lifting and social life began adjusting to what passed […]
Referrals Key to Maintaining DtC
Despite advances in e-commerce and direct-to-consumer shipments growing by leaps and bounds in step with the number of states allowing shipments, the tasting room has remained the single most important tool for fostering direct sales. Tasting rooms helped facilitate the growth of the U.S. wine industry over the last 60 years, as they created generations […]
Largest Wineries Take Aim at DtC
The news July 16 that Constellation Brands Inc. had bought a minority stake in Booker Vineyard, producer of a successful direct-to-consumer brand as well as a growing négociant brand, signaled a breakthrough on many fronts. On the one hand, it confirmed Constellation’s move away from the value-oriented brands that it is in the process of […]
Smallest Wineries Face Biggest Pain
Channel shifting and panic buying drove dramatic growth rates for off-premise sales and direct-to-consumer (DTC) shipments of wine this year but slower growth awaits, said Jon Moramarco, editor of the Gomberg, Fredrikson & Associates reports during a webinar the market research firm hosted on Aug. 6. “So much volume and value was transferred to off-premise […]
Wine Industry Metrics: Retail, DtC Strong
Value of Domestic Wine Sales for 12 months ended July 2020: -2% U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics July 2020 (versus July 2019) data: +18% off-premise sales value, Nielsen channels +30% DtC shipments value, Wines Vines Analytics/Sovos -33% Winery Job Index, Winejobs.com -20% on-premise sales (ended June 13) […]
BevMo! Adjusts as E-Commerce Surges
Olivier Kielwasser manages the wine program at BevMo! as the category lead. He has more than 25 years’ experience in the U.S. retail wine business. A native of Alsace, France, Kielwasser started his wine career at the age of 5, helping his grandparents make Riesling. Kielwasser earned his master’s degree in management and marketing from […]
Upcoming Events
Aug. 26-27: Central Coast Insights The economic and financial conference for the wine industry of California’s Central Coast has moved to an online format to be held over two half-day webcasts. CentralCoastinsights.com Sept. 15: Wine Industry Technology Symposium The Wine Industry Technology Symposium will be held online and is focused on helping the wine industry successfully […]