• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

login · subscribe

Wine Analytics Report

Wine Analytics Report

  • Current Report
  • Previous Reports
  • Data Services
    • Primary Databases
    • Analytics Database
  • About Analytics
    • Contact
    • Subscribe

Powered by Wines Vines Analytics databases + Wine Business Insider

Buying Online, Drinking at Home

August 2020
» Download PDF
EmailLinkedInTweetFacebook
US Wine Sales -2%
Off-Premise +9%
DTC Shipments +12%
Winery Jobs -23%
[12 month change]

How Americans purchase and consume wine has changed dramatically in the ongoing COVID-19 pandemic. Deep losses in the on-premise sector, persistent economic uncertainty and increases in online purchasing and homebound consumption appear likely to bring long-lasting changes to the U.S. wine market.

On-Premise Still Weak as Spending Shifts

When restrictions on public gatherings came into place five months ago, closing down restaurants, tasting rooms and event spaces, many observers noted that it takes six to eight weeks to give the new ways of interacting the force of habit. Two months later, the lockdowns began lifting and social life began adjusting to what passed […]

Referrals Key to Maintaining DtC

Despite advances in e-commerce and direct-to-consumer shipments growing by leaps and bounds in step with the number of states allowing shipments, the tasting room has remained the single most important tool for fostering direct sales. Tasting rooms helped facilitate the growth of the U.S. wine industry over the last 60 years, as they created generations […]

Largest Wineries Take Aim at DtC

The news July 16 that Constellation Brands Inc. had bought a minority stake in Booker Vineyard, producer of a successful direct-to-consumer brand as well as a growing négociant brand, signaled a breakthrough on many fronts. On the one hand, it confirmed Constellation’s move away from the value-oriented brands that it is in the process of […]

Smallest Wineries Face Biggest Pain

Channel shifting and panic buying drove dramatic growth rates for off-premise sales and direct-to-consumer (DTC) shipments of wine this year but slower growth awaits, said Jon Moramarco, editor of the Gomberg, Fredrikson & Associates reports during a webinar the market research firm hosted on Aug. 6. “So much volume and value was transferred to off-premise […]

Wine Industry Metrics: Retail, DtC Strong

Value of Domestic Wine Sales for 12 months ended July 2020: -2%     U.S. wine sales including bulk imports,  bw166 Other Wine Industry Metrics July 2020 (versus July 2019) data: +18%  off-premise sales value, Nielsen channels +30%  DtC shipments value, Wines Vines Analytics/Sovos -33%  Winery Job Index, Winejobs.com -20%    on-premise sales (ended June 13) […]

BevMo! Adjusts as E-Commerce Surges

Olivier Kielwasser manages the wine program at BevMo! as the category lead. He has more than 25 years’ experience in the U.S. retail wine business.  A native of Alsace, France, Kielwasser started his wine career at the age of 5, helping his grandparents make Riesling.  Kielwasser earned his master’s degree in management and marketing from […]

Upcoming Events

Aug. 26-27: Central Coast Insights The economic and financial conference for the wine industry of California’s Central Coast has moved to an online format to be held over two half-day webcasts.  CentralCoastinsights.com Sept. 15: Wine Industry Technology Symposium The Wine Industry Technology Symposium will be held online and is focused on helping the wine industry successfully […]

Access the industry’s leading market analysis

Login Subscribe

Primary Sidebar

Contents

  • On-Premise Still Weak as Spending Shifts
  • Referrals Key to Maintaining DtC
  • Largest Wineries Take Aim at DtC
  • Smallest Wineries Face Biggest Pain
  • Wine Industry Metrics: Retail, DtC Strong
  • BevMo! Adjusts as E-Commerce Surges
  • Upcoming Events

Footer

About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

Contact Us

Questions or Comments?

Andrew Adams, Editor
35 Maple, Sonoma CA 95476

andrew@winesvinesanalytics.com

  • Facebook
  • LinkedIn
  • Twitter
  • Vimeo

Copyright © 2001-2020 by Wine Communications Group, Inc. All Rights Reserved.

Share this ArticleLike this article? Email it to a friend!

Email sent!