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Direct-to-Consumer Wine Sales

October 2020
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US Wine Sales -7%
Off-Premise +11%
DTC Shipments +14%
Winery Jobs -31%
[12 month change]

This year looks to be a watershed moment for direct-to-consumer sales. Forced to overcome disruptions from the pandemic, wineries have embraced new platforms, consumer engagement and data-driven marketing. Challenges and uncertainty remain in the wake of devastating wildfires and as seen in a steep decline in winery hiring activity.

A Breakout Year for DtC Shipments

  Direct-to-consumer (DtC) shipments are up 19% in the first nine months of this year versus a year ago, totaling $3.6 billion, according to Wines Vines Analytics/Sovos ShipCompliant. The activity establishes 2020 as a breakout year for the fast-growing sector, which made headlines as the COVID-19 pandemic curbed on-premise activity and shifted spending off premise. […]

Sparkling Sales Point to Brighter, Lighter Times

The past decade has seen a surge in U.S. sparkling wine production, with 614 domestic producers today versus just 477 in 2010. While the number has pulled back from a peak of 625 in 2018, sparkling wine sales have continued to increase. Scan data from Nielsen off-premise outlets show domestic sparkling wine sales in the […]

Fire Losses Widespread, Will Cost Billions

In an Oct. 6 interview with Bloomberg, Philippe Melka, one of Napa Valley’s top winemaking talents and consultants, estimated that 80% of the county’s vineyards had been impacted by wildfire smoke and predicted that many wineries would not produce a 2020 vintage. A few days later, he described 2020 to the Wine Spectator as “one […]

Wine Industry Metrics: DtC up 17%

Value of domestic wine sales for 12 months ended September 2020 – 7%     U.S. wine sales including bulk imports bw166 Other Wine Industry Metrics September 2020 (versus September 2019) data: +16%  off-premise sales value, Nielsen channels -31%   on-premise sales (ended Aug. 8), Nielsen CGA +17%  DtC shipments value, Wines Vines Analytics/Sovos ShipCompliant -47%  Winery Job […]

Winning Varietals in DtC, Off-Premise

After more than 20 years meticulously tracking the total beverage alcohol category, Danny Brager has concluded his tenure as senior vice president of Nielsen’s Beverage Alcohol Practice in the U.S.  During that time, his counsel and ability to succinctly deliver data-driven analysis was highly valued by beverage alcohol producers, importers, distributors, retailers and financiers, as […]

Two DtC Strategies for Two Iconic Estates

Nicole Carter has what she essentially describes as her dream job, overseeing two very different but equally historic and successful wineries in Napa and Sonoma counties. Carter is president of Merry Edwards Winery in Sebastopol, Calif., and Napa Valley’s Diamond Creek Vineyards. Carter was recruited for the Merry Edwards position following its acquisition by the […]

Barriers to DtC Still Remain and Should Be Lifted

Free the Grapes, a nonprofit group focused on removing the legal obstacles to winery direct-to-consumer shipments, recently asked Wines Vines Analytics for some DtC shipment data on the state of New Jersey. The group is focused on getting new legislation passed that would allow wineries producing more than 250,000 gallons, roughly 106,000 cases, to make […]

Upcoming Events

Nov. 10: Winejobs.com Summit  The Winejobs.com Summit will be held online this year. The event is intended to help those working in winery human resources connect with their peers and discuss the hiring, retention and training of employees.  winejobshrsummit.com Jan. 19-22: Direct to Consumer Wine Symposium The annual DtC Wine Symposium will be a virtual event […]

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Contents

  • A Breakout Year for DtC Shipments
  • Sparkling Sales Point to Brighter, Lighter Times
  • Fire Losses Widespread, Will Cost Billions
  • Wine Industry Metrics: DtC up 17%
  • Winning Varietals in DtC, Off-Premise
  • Two DtC Strategies for Two Iconic Estates
  • Barriers to DtC Still Remain and Should Be Lifted
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
35 Maple, Sonoma CA 95476

andrew@winesvinesanalytics.com

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