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Wine Packaging Trends

March 2021
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US Wine Sales -8%
Off-Premise +19%
DTC Shipments +17%
Winery Jobs -42%
[12 month change]

Alternative formats such as cans and boxes continue to perform well as pandemic trends persist into 2021. While off-premise and DtC sales remain strong, the wine business in the Northwest seeks to maintain momentum in a changing landscape.

Pandemic Supports Packaging Innovation

Glass remains the dominant packaging material for U.S. wines, accounting for 77% of the volume of wine sold through off-premise outlets tracked by NielsenIQ in the 52 weeks ended Feb. 20. Of this, table wines in the standard 750ml bottle claimed 44% of total off-premise sales volumes. Yet glass packaging saw its share of the […]

Washington Daunted by Oversupply

Wine shipments in Washington were stagnant before the pandemic hit, and the surge in sales last year didn’t deliver a turnaround to the state’s wine industry. Presentations during the State of the Industry session that kicked off WineVit, the annual convention of the Washington Winegrowers, on Mar. 9 noted a 970,000-case decline in shipments, led […]

Oregon’s Growth Slowed by 2020

A new economic impact report shows the Oregon wine industry continues to grow, even as wineries are forced to focus on how to maintain the momentum amid the changes and challenges accompanying COVID-19. The report, released Feb. 10 and discussed at the Oregon Wine Symposium, held online Feb. 16-19, indicates the overall economic impact of […]

Prices, SKUs Stay on Pace

The seismic shifts in the wine industry and greater U.S. economy in 2020 did not send similar shockwaves through wine pricing and the number of wines entering the market. Based on data from the Gomberg Fredrikson & Associates Wine Price Service and Price Analysis Report, the biggest change in 2020 compared to the previous year […]

Wine Industry Metrics: Hiring Improves

Value of domestic wine sales for 12 months ended February 2021 -8%     U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics February 2021 (versus February 2020) data: 17%  off-premise sales value, NielsenIQ channels -56%   on-premise sales (52 weeks ended Dec. 26, 2020), Nielsen CGA 17%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant -13%  […]

Dave Phinney’s Biggest Bet Yet

Dave Phinney has enjoyed a remarkable run of successful brand building, starting with The Prisoner and most recently with his Locations wine line that he sold to E. & J. Gallo Winery in 2018. The vintner remains quite busy with wine — he says he expects he’ll extend his contract with Gallo, has recently planted […]

Upcoming Events

March 22-30: UC Davis Wine Executive Program Online webinar covering the fundamentals of winemaking and winery management. wineserver.ucdavis.edu March 30: Central Coast Insights Online conference on the key economic and financial trends for California’s Central Coast.  wbmevents.com July 27-28: International Bulk Wine & Sprits Show Unlock new opportunities in the bulk wine, bulk spirits, and […]

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Contents

  • Pandemic Supports Packaging Innovation
  • Washington Daunted by Oversupply
  • Oregon’s Growth Slowed by 2020
  • Prices, SKUs Stay on Pace
  • Wine Industry Metrics: Hiring Improves
  • Dave Phinney’s Biggest Bet Yet
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
35 Maple, Sonoma CA 95476

andrew@winesvinesanalytics.com

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