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November 2019: Tech Trends

November 2019
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US Wine Sales +5%
Off-Premise +2%
DTC Shipments +5%
Winery Jobs -2%
[12 month change]

The wine industry is adopting new technologies to marshal the vast amount of data becoming more available to it. Wineries are seeking to integrate data from the vineyard all the way through to the point of sale to make better and more informed business decisions.

Contents

  • Using Existing Data to Find New Sales
  • Harvesting Vineyard Data
  • Luxury Market Consumers Changing
  • Wine Industry Metrics: Total Wine Sales Up
  • Ste. Michelle Finds Partner for Data Integration
  • Upcoming Events

Using Existing Data to Find New Sales

Data is power, and the advent of mobile devices has dramatically increased the amount of information generated, collected and crunched to help countries, companies and people make sense of the world. While it’s been common over the past decade to say that 90% of all information in existence was created in the past two years, […]

Harvesting Vineyard Data

In other consumer packaged goods industries, it’s becoming common — if not standard — to employ predictive algorithms and machine learning to integrate production, supply chain, sales forecasts and actual sales. This enables companies to nimbly handle variations in the market, so inventory and packaging don’t stack up in warehouses. Data from the various stops […]

Luxury Market Consumers Changing

Despite the uncertain geopolitical climate and some concerns over a U.S. recession, the American luxury market (including both North and South America) finished 2017 in positive territory, growing by 2% at current exchange rates. At 84 billion euros ($93.6 billion), the U.S. remains a crucial market for luxury brands. Bain & Company’s Luxury Goods Worldwide […]

Wine Industry Metrics: Total Wine Sales Up

U.S. wine sales increased 5% to nearly $49 billion in the 12 months ended October, according to market research firm bw166. Nielsen off-premise data reported that domestic wine sales fell less than 1% to $791 million in the four weeks ended Oct. 5. By contrast, on-premise sales in the 52 weeks ended Sept. 7 rose […]

Ste. Michelle Finds Partner for Data Integration

The eighth-largest U.S. wine company by volume, Ste. Michelle Wine Estates is headquartered just eight miles away from the headquarters of one of the largest companies in the world, Microsoft, in the suburbs of Seattle. Ste. Michelle has recently partnered with Microsoft to enhance its direct-to-consumer customer data, and that was among the topics covered […]

Upcoming Events

Nov. 25-26: wine2wine Wine2wine is a dynamic, international wine industry forum organized by Veronafiere and held in Verona, Italy. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine businesses worldwide. wine2wine.net Dec. 2-3: World Bulk Wine Exhibition  The world’s largest trade […]

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Contents

  • Using Existing Data to Find New Sales
  • Harvesting Vineyard Data
  • Luxury Market Consumers Changing
  • Wine Industry Metrics: Total Wine Sales Up
  • Ste. Michelle Finds Partner for Data Integration
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
35 Maple, Sonoma CA 95476

andrew@winesvinesanalytics.com

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