Contents
Using Existing Data to Find New Sales
Data is power, and the advent of mobile devices has dramatically increased the amount of information generated, collected and crunched to help countries, companies and people make sense of the world. While it’s been common over the past decade to say that 90% of all information in existence was created in the past two years, […]
Harvesting Vineyard Data
In other consumer packaged goods industries, it’s becoming common — if not standard — to employ predictive algorithms and machine learning to integrate production, supply chain, sales forecasts and actual sales. This enables companies to nimbly handle variations in the market, so inventory and packaging don’t stack up in warehouses. Data from the various stops […]
Luxury Market Consumers Changing
Despite the uncertain geopolitical climate and some concerns over a U.S. recession, the American luxury market (including both North and South America) finished 2017 in positive territory, growing by 2% at current exchange rates. At 84 billion euros ($93.6 billion), the U.S. remains a crucial market for luxury brands. Bain & Company’s Luxury Goods Worldwide […]
Wine Industry Metrics: Total Wine Sales Up
U.S. wine sales increased 5% to nearly $49 billion in the 12 months ended October, according to market research firm bw166. Nielsen off-premise data reported that domestic wine sales fell less than 1% to $791 million in the four weeks ended Oct. 5. By contrast, on-premise sales in the 52 weeks ended Sept. 7 rose […]
Ste. Michelle Finds Partner for Data Integration
The eighth-largest U.S. wine company by volume, Ste. Michelle Wine Estates is headquartered just eight miles away from the headquarters of one of the largest companies in the world, Microsoft, in the suburbs of Seattle. Ste. Michelle has recently partnered with Microsoft to enhance its direct-to-consumer customer data, and that was among the topics covered […]
Upcoming Events
Nov. 25-26: wine2wine Wine2wine is a dynamic, international wine industry forum organized by Veronafiere and held in Verona, Italy. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine businesses worldwide. wine2wine.net Dec. 2-3: World Bulk Wine Exhibition The world’s largest trade […]