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Tech Trends: Engage and Deliver

November 2020
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US Wine Sales -8%
Off-Premise +14%
DTC Shipments +15%
Winery Jobs -33%
[12 month change]

The challenges of 2020 have emphasized technology that enables direct-to-consumer sales, customer engagement and timely fulfillment. As COVID-19 disrupted some traditional sales channels, technology has helped wineries increase revenue in others.

DtC Surge Puts Emphasis on Tech

A year ago at the Wine Industry Financial Symposium in Napa, Calif., the challenge of getting staff to look at data as a source of insights was top of mind. While many wineries were working to move beyond spreadsheets and adopt tools that could help them crunch data faster and deliver better visualizations and practical […]

Automating, Targeting Email Marketing

Direct-to-consumer has helped wineries survive a global pandemic, and most are using the lessons learned this year by embracing data and technology to conduct highly targeted and automated outreach. Email remains the paramount tool of consumer engagement. While the industry has become fluent in the language of the virtual world, getting consumers to participate in […]

Seeking A Path Forward After Bleak Vintage

Mike Lamborn, who purchased property for a vineyard on Howell Mountain with his father, Bob, in 1971, described the decision to forgo a 2020 vintage as “heart-wrenching” but one that was actually not that hard to make. After taking just a few whiffs of some micro-ferments of estate grapes from his vineyard at 2,200 feet […]

Wine Industry Metrics: Off-Premise up 17%

Value of domestic wine sales for 12 months ended October 2020 -8%     U.S. wine sales including bulk imports bw166 Other Wine Industry Metrics October 2020 (versus October 2019) data: 17%  off-premise sales value, Nielsen channels -36%   on-premise sales (52 weeks ended Sept. 5), Nielsen CGA 8%  DtC shipments value, Wines Vines Analytics/Sovos ShipCompliant -45%  Winery […]

Data-Driven, ‘Computational Blending’

While working as a chemist at a custom-crush winery to pay her tuition at California Polytechnic State University, San Luis Obispo, Katerina Axelsson became intrigued by the relationship between the chemical components of wine and consumer perception and preference. After analyzing several hundred wine samples through a unique methodology, Axelsson took her research to Alexander […]

Winery Hiring in a Virtual World

Just as the pandemic forced wineries to change how they connect with customers, it also compelled hiring managers and HR directors to change how they recruit, screen and hire new employees. And as many wineries have discovered revenue through new direct-to-consumer strategies, new technology is providing efficiencies and improvements to the hiring process. “The good […]

Upcoming Events

Jan. 19-22: Direct to Consumer Wine Symposium The annual DtC Wine Symposium will be a virtual event in 2021. dtcwinesymposium.com Jan. 26-29: Unified Wine & Grape Symposium North America’s largest wine industry conference and trade show will be held online. unifiedsymposium.org Feb. 16-19: Oregon Wine Symposium Oregon’s annual conference and trade show will be a four-day, digital […]

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Contents

  • DtC Surge Puts Emphasis on Tech
  • Automating, Targeting Email Marketing
  • Seeking A Path Forward After Bleak Vintage
  • Wine Industry Metrics: Off-Premise up 17%
  • Data-Driven, ‘Computational Blending’
  • Winery Hiring in a Virtual World
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
35 Maple, Sonoma CA 95476

andrew@winesvinesanalytics.com

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