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Total U.S. Wine Market

January 2021
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US Wine Sales -8%
Off-Premise +15%
DTC Shipments +15%
Winery Jobs -38%
[12 month change]

While the pain of 2020 is likely to linger through most of 2021 because of ongoing losses in the on-premise sector, the positives of 2020 are expected to stick around too with retail and online sales poised for continued growth.

No New Normal Without On-Premise

Optimism that the spring of 2021 would see restaurants and bars packed with patrons both inside and out, busy tasting rooms and tourists descending on wine country from afar have been wholly dashed. Delays in the distribution and administration of the COVID-19 vaccines have dimmed the proverbial light at the end of the tunnel and […]

Watershed Year Marks Massive Changes

A year ago, wine industry concerns were led by slowing sales growth, a significant overhang from the record 2018 harvest and the rise of hard seltzers and other contenders for consumers’ palates. Then COVID-19 hit, becoming a watershed event that accelerated some trends, brought an abrupt end to others and generally forced the entire supply […]

Email Crucial in Boosting Online Sales

One of the key developments of 2020 and the COVID-19 pandemic was the rise of online orders, creating a breakout year for direct-to-consumer shipments and e-commerce activities. Many of those orders were driven by email, which WineGlass Marketing of Napa, Calif., described in a new report as “the perfect COVID marketing platform,” as it is […]

Wine Industry Metrics: DtC up 23%

    Value of domestic wine sales for 12 months ended December 2020 -8%     U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics December 2020 (versus December 2019) data: 5%  off-premise sales value, Nielsen channels -45%   on-premise sales (52 weeks ended Oct. 31), Nielsen CGA 23%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant […]

Coppola’s Beck Sees Positives from 2020

Corey Beck started working with film director Francis Ford Coppola in 1998, when he joined what was then known as Rubicon Estate Winery as assistant winemaker. Beck, a native of Calistoga, Calif., grew up in the wine business: His grandfather was the vineyard manager for Chateau Montelena, where Beck worked in the cellar following his […]

Upcoming Events

Jan. 19-22: Direct to Consumer Wine Symposium The annual DtC Wine Symposium will be a virtual event in 2021. dtcwinesymposium.com Jan. 26-29: Unified Wine & Grape Symposium North America’s largest wine industry conference and trade show will be held online. unifiedsymposium.org Feb. 16-19: Oregon Wine Symposium Oregon’s annual conference and trade show will be a four-day, […]

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Contents

  • No New Normal Without On-Premise
  • Watershed Year Marks Massive Changes
  • Email Crucial in Boosting Online Sales
  • Wine Industry Metrics: DtC up 23%
  • Coppola’s Beck Sees Positives from 2020
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Questions or Comments?

Andrew Adams, Editor
35 Maple, Sonoma CA 95476

andrew@winesvinesanalytics.com

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